Cruelty Free Living

Small choices can help create a future where animals are no longer used for testing everyday products.

You don’t need to replace everything immediately. Start with one product, one purchase and one compassionate choice at a time.

Take the Guesswork Out of Shopping

The free Cruelty Cutter app from Beagle Freedom Project makes it easier to identify products connected to animal testing.

Simply scan a product’s barcode while you shop to learn whether the company is considered cruelty-free. When a product is associated with animal testing, the app can also help you find more compassionate alternatives.

How It Works

  1. Download the free Cruelty Cutter app.

  2. Scan the barcode of a product.

  3. Review the company’s cruelty-free status.

  4. Choose a cruelty-free alternative when needed.

Every scan is an opportunity to tell companies that animals should never suffer for shampoo, makeup, cleaning products or other everyday purchases.

What does “Cruelty-Free” Really Mean?

A cruelty-free company does not conduct, commission or allow animal testing for its finished products or ingredients.

But cruelty-free labels are not always as straightforward as they appear.


Look Beyond the Package

Phrases such as “not tested on animals” may not explain whether ingredients were tested, whether outside suppliers conducted testing or whether the company sells products where animal testing may be required.


Check the Entire Brand

One product may carry compassionate language while other products from the same company have different policies. Whenever possible, verify the company—not only the individual item.


Choose Independent Verification

Recognized certification programs provide greater assurance than an unverified claim printed on a package.